Nattawat Suwan

Publication Activity (10 Years)

Years Active: 2004-2006
Publications (10 Years): 0

Publications

Achita Muthitacharoen, Mark Lee Gillenson, Nattawat Suwan
Segmenting online customers to manage business resources: A study of the impacts of sales channel strategies on consumer preferences. Inf. Manag. 43 (5) (2006)
Achita Muthitacharoen, Nattawat Suwan
Segmenting Online Consumers Based on their Preference Developments. AMCIS (2004)