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Segmenting online customers to manage business resources: A study of the impacts of sales channel strategies on consumer preferences.
Achita Muthitacharoen
Mark Lee Gillenson
Nattawat Suwan
Published in:
Inf. Manag. (2006)
Keyphrases
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customer preferences
consumer behavior
communication channels
decision making
electronic commerce
data mining
online learning
customer service
online stores
internet enabled
information systems
customer support
pricing strategies
business transactions
online markets