Nai-Ching Yeh

Publication Activity (10 Years)

Years Active: 2011-2012
Publications (10 Years): 0

Top Topics

Dynamic Content

Web Based Systems

Behavioral Model

Top Venues

Publications

Nai-Ching Yeh, Judy Chuan-Chuan Lin, Hsi-Peng Lu
Exploring users' behavioral model in Web 2.0 applications - The moderating effects of hedonic versus utilitarian motivations. AMCIS (2012)
Nai-Ching Yeh, Judy Chuan-Chuan Lin, Hsi-Peng Lu
The moderating effect of social roles on user behavior in virtual worlds. Online Inf. Rev. 35 (5) (2011)