The moderating effect of social roles on user behavior in virtual worlds.

Nai-Ching Yeh Judy Chuan-Chuan Lin Hsi-Peng Lu

Published in: Online Inf. Rev. (2011)

Keyphrases

user behavior
virtual world
social roles
virtual environment
user interaction
virtual reality
physical world
user preferences
multi user
user actions
user browsing
user behavior patterns
web usage mining
virtual communities
virtual humans
social networks
user activity
human interactions
online social networks