Exploring users' behavioral model in Web 2.0 applications - The moderating effects of hedonic versus utilitarian motivations.
Nai-Ching YehJudy Chuan-Chuan LinHsi-Peng LuPublished in: AMCIS (2012)
Keyphrases
- web applications
- end users
- behavioral model
- application development
- web based systems
- web crawlers
- application developers
- web services
- behavioral characteristics
- web browser
- web application development
- dynamic content
- user interface
- mashup
- social media
- web development
- user experience
- cognitive model
- concurrent programs