Mostafa Alwash

Publication Activity (10 Years)

Years Active: 2016-2021
Publications (10 Years): 3

Top Topics

Frequent Patterns

Microblog Posts

Social Media Streams

Top Venues

Soc. Netw. Anal. Min.

Publications

Mostafa Alwash, Bastin Tony Roy Savarimuthu, Mathew Parackal
Mining brand value propositions on Twitter: exploring the link between marketer-generated content and eWOM outcomes. Soc. Netw. Anal. Min. 11 (1) (2021)
Mostafa Alwash, Bastin Tony Roy Savarimuthu, Mathew Parackal
Shallow vs. Deep Customer Engagement - a Study of Brand Value Propositions in Twitter. ECIS (2019)
Mostafa Alwash, Bastin Tony Roy Savarimuthu, Mathew Parackal
Identifying and Classifying Value Propositions in Brand Tweets - a Study of Top-10 coffee Brands. PACIS (2016)