Mining brand value propositions on Twitter: exploring the link between marketer-generated content and eWOM outcomes.
Mostafa AlwashBastin Tony Roy SavarimuthuMathew ParackalPublished in: Soc. Netw. Anal. Min. (2021)
Keyphrases
- user generated content
- social media
- data mining
- electronic word of mouth
- emerging topics
- generation process
- multimedia
- online social
- social networking sites
- social networks
- online social media
- content sharing
- online social networks
- web mining
- knowledge discovery
- text mining
- social media data
- social media streams
- web content
- web documents
- frequent patterns
- metadata
- microblog posts
- social network sites
- social networking
- tv programs
- micro blogging
- social web
- information diffusion
- data mining applications