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Identifying and Classifying Value Propositions in Brand Tweets - a Study of Top-10 coffee Brands.
Mostafa Alwash
Bastin Tony Roy Savarimuthu
Mathew Parackal
Published in:
PACIS (2016)
Keyphrases
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neural network
information systems
artificial neural networks
empirical studies
databases
artificial intelligence
social networks
bayesian networks
multiscale
theoretical framework
study proposes