Monic Sun

Publication Activity (10 Years)

Years Active: 2012-2019
Publications (10 Years): 3

Top Topics

Semantically Enriched

Product Information

Online Social Networking

Top Venues

Publications

Monic Sun, Xiaoquan (Michael) Zhang, Feng Zhu
U-Shaped Conformity in Online Social Networks. Mark. Sci. 38 (3) (2019)
Yuxin Chen, Xinxin Li, Monic Sun
Competitive Mobile Geo Targeting. Mark. Sci. 36 (5) (2017)
Fernando Branco, Monic Sun, J. Miguel Villas-Boas
Too Much Information? Information Provision and Search Costs. Mark. Sci. 35 (4) (2016)
Monic Sun, Feng Zhu
Ad Revenue and Content Commercialization: Evidence from Blogs. Manag. Sci. 59 (10) (2013)
Monic Sun
How Does the Variance of Product Ratings Matter? Manag. Sci. 58 (4) (2012)
Fernando Branco, Monic Sun, J. Miguel Villas-Boas
Optimal Search for Product Information. Manag. Sci. 58 (11) (2012)