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Millissa F. Y. Cheung
Publication Activity (10 Years)
Years Active: 2016-2017
Publications (10 Years): 2
Top Topics
Statistically Significant
Mobile Users
University Students
Perceived Usefulness
Top Venues
Comput. Hum. Behav.
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Publications
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Millissa F. Y. Cheung
,
Wai-Ming To
The influence of the propensity to trust on mobile users' attitudes toward in-app advertisements: An extension of the theory of planned behavior.
Comput. Hum. Behav.
76 (2017)
Millissa F. Y. Cheung
,
Wai-Ming To
Service co-creation in social media: An extension of the theory of planned behavior.
Comput. Hum. Behav.
65 (2016)