The influence of the propensity to trust on mobile users' attitudes toward in-app advertisements: An extension of the theory of planned behavior.
Millissa F. Y. CheungWai-Ming ToPublished in: Comput. Hum. Behav. (2017)
Keyphrases
- mobile users
- attitudes toward
- theory of planned behavior
- perceived risk
- behavioral intention
- mobile applications
- perceived usefulness
- mobile services
- statistically significant
- mobile devices
- mobile phone
- context aware
- privacy concerns
- gender differences
- computer technology
- information sources
- mobile technologies
- negative impact
- structural equation modeling
- mobile agents
- user experience
- third party
- social influence
- user acceptance
- social networking
- university students
- factors affecting
- trust model
- m learning
- e learning