Service co-creation in social media: An extension of the theory of planned behavior.

Millissa F. Y. Cheung Wai-Ming To

Published in: Comput. Hum. Behav. (2016)

Keyphrases

social media
theory of planned behavior
service providers
service oriented
information services
perceived usefulness
web services
statistically significant
social networks
end users
learning styles
higher education
social interaction
online social networks
attitudes toward