MengKuan Lai

Publication Activity (10 Years)

Years Active: 2009-2009
Publications (10 Years): 0

Publications

Ming-Tien Tsai, MengKuan Lai, Ching-Liang Chen
An examination of New Product Development strategy and brand equity approaches for retailers. Int. J. Serv. Technol. Manag. 11 (4) (2009)