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An examination of New Product Development strategy and brand equity approaches for retailers.

Ming-Tien TsaiMengKuan LaiChing-Liang Chen
Published in: Int. J. Serv. Technol. Manag. (2009)
Keyphrases
  • neural network
  • case study
  • real time
  • data sets
  • website
  • reinforcement learning
  • video sequences
  • search strategy
  • alternative approaches