Masood H. Siddiqui

Publication Activity (10 Years)

Years Active: 2011-2022
Publications (10 Years): 2

Top Topics

Machine Learning

Customer Loyalty

Return On Investment

Top Venues

Int. J. Technol. Hum. Interact.

Int. J. Bus. Process. Integr. Manag.

Publications

Masood H. Siddiqui, Tripti Ghosh Sharma
Investigating Smartphone Brand Loyalty for Millennials and Gen Z: A Customer Value Perspective. Int. J. Technol. Hum. Interact. 18 (1) (2022)
Shubhendra Singh Parihar, Masood H. Siddiqui, Shyam Ji Mehrotra
Impact assessment of COVID-19 on digital payment: an Indian perspective. Int. J. Bus. Process. Integr. Manag. 10 (3/4) (2021)
Shalini N. Tripathi, Masood H. Siddiqui
Proposing a Hierarchical Utility Package with Reference to Mobile Advertising. Int. J. E Bus. Res. 7 (1) (2011)