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Proposing a Hierarchical Utility Package with Reference to Mobile Advertising.

Shalini N. TripathiMasood H. Siddiqui
Published in: Int. J. E Bus. Res. (2011)
Keyphrases
  • mobile advertising
  • email
  • internet advertising
  • hierarchical structure
  • decision makers
  • utility function
  • coarse to fine
  • real time
  • real world
  • hierarchical model