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Investigating Smartphone Brand Loyalty for Millennials and Gen Z: A Customer Value Perspective.
Masood H. Siddiqui
Tripti Ghosh Sharma
Published in:
Int. J. Technol. Hum. Interact. (2022)
Keyphrases
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customer relationship management
return on investment
artificial intelligence
mobile devices
information retrieval
customer satisfaction
real world
machine learning
search algorithm
artificial neural networks
viewpoint
online shopping
customer data
customer loyalty