Mark A. Rosso

Publication Activity (10 Years)

Years Active: 1984-2015
Publications (10 Years): 1

Top Topics

User Preferences

Software Evolution

Written In Natural Language

Top Venues

Publications

Ralph H. Earle, Mark A. Rosso, Kathryn E. Alexander
User preferences of software documentation genres. SIGDOC (2015)
Mark A. Rosso, Bernard J. Jansen
Smart marketing or bait & switch: competitors' brands as keywords in online advertising. WICOW (2010)
Mark A. Rosso, Bernard J. Jansen
Brand Names as Keywords in Sponsored Search Advertising. Commun. Assoc. Inf. Syst. 27 (2010)
Mark A. Rosso, Marilyn McClelland, Bernard J. Jansen, Sundar W. Fleming
Using Google AdWords in the MBA MIS Course. J. Inf. Syst. Educ. 20 (1) (2009)
Mark A. Rosso
User-based identification of Web genres. J. Assoc. Inf. Sci. Technol. 59 (7) (2008)
Bernard J. Jansen, Mark A. Rosso, Dan Russell, Brian Detlor
The Google Online Marketing Challenge: A multi-disciplinary global teaching and learning initiative using sponsored search. ASIST (2008)
Mark A. Rosso, Stephanie W. Haas, Andrew Dillon, Barbara H. Kwasnik, Marina Santini, Elaine Toms
Towards the use of genre to improve search in digital libraries: Where do we go from here? ASIST (2007)
Mark A. Rosso
What Type of Page is This? Genre as Web Descriptor. Bull. IEEE Tech. Comm. Digit. Libr. 2 (1) (2005)
Mark A. Rosso
What type of page is this?: genre as web descriptor. JCDL (2005)
Mark A. Rosso
Genre as Web search descriptor. ASIST (2005)
Mark A. Rosso, Kevin W. Bowyer
Computer science learning at pre-college ages. SIGCSE (1984)