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The Google Online Marketing Challenge: A multi-disciplinary global teaching and learning initiative using sponsored search.
Bernard J. Jansen
Mark A. Rosso
Dan Russell
Brian Detlor
Published in:
ASIST (2008)
Keyphrases
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multi disciplinary
learning process
learning systems
online learning
search engine
learning environment
information systems
e learning
website
computer science
higher education
mobile learning
researchers and practitioners