Marion Garaus

Publication Activity (10 Years)

Years Active: 2018-2024
Publications (10 Years): 6

Top Topics

Intrinsic Motivation

Stackelberg Game

Mechanical Turk

Digital Signage

Top Venues

IEEE Trans. Engineering Management

Int. J. Inf. Manag.

Publications

Christian Garaus, Marion Garaus, Udo Wagner
Getting Users Involved in Idea Crowdsourcing Initiatives: An Experimental Approach to Stimulate Intrinsic Motivation and Intention to Submit. IEEE Trans. Engineering Management 71 (2024)
Karl Weinmayer, Marion Garaus, Udo Wagner
The impact of corporate sustainability performance on advertising efficiency. OR Spectr. 46 (1) (2024)
Horst Treiblmaier, Marion Garaus
Using blockchain to signal quality in the food supply chain: The impact on consumer purchase intentions and the moderating effect of brand familiarity. Int. J. Inf. Manag. 68 (2023)
Elisabeth Wolfsteiner, Marion Garaus
When attention-grabbing tactics backfire during media multitasking: The detrimental effect of atypical advertising slogans on brand attitude. Telematics Informatics 81 (2023)
Christine Bauer, Marion Garaus, Christine Strauss, Udo Wagner
Research Directions for Digital Signage Systems in Retail. EUSPN/ICTH (2018)
Marion Garaus
Confusion in internet retailing: causes and consequences. Internet Res. 28 (2) (2018)