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Elisabeth Wolfsteiner
ORCID
Publication Activity (10 Years)
Years Active: 2014-2023
Publications (10 Years): 1
Top Topics
Decision Tree Learning
Decision Rules
Online Shopping
Multiple Criteria
Top Venues
Telematics Informatics
Eur. J. Oper. Res.
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Publications
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Elisabeth Wolfsteiner
,
Marion Garaus
When attention-grabbing tactics backfire during media multitasking: The detrimental effect of atypical advertising slogans on brand attitude.
Telematics Informatics
81 (2023)
Rudolf Vetschera
,
Wolfgang J. Weitzl
,
Elisabeth Wolfsteiner
Implausible alternatives in eliciting multi-attribute value functions.
Eur. J. Oper. Res.
234 (1) (2014)