Marcel Uphues

Publication Activity (10 Years)

Years Active: 2023-2023
Publications (10 Years): 3

Top Topics

Service Requirements

Customer Loyalty

Dynamic Analysis

Potential Customers

Top Venues

INFORMS Trans. Educ.

Publications

Arnd Huchzermeier, Jannik Wolters, Marcel Uphues
Case Article - The RealPro Customer Benefits Program: Rekindling Shopper Loyalty Through a Subscription Service. INFORMS Trans. Educ. 24 (1) (2023)
Arnd Huchzermeier, Jannik Wolters, Marcel Uphues
Case - The RealPro Customer Benefits Program: Rekindling Shopper Loyalty Through a Subscription Service. INFORMS Trans. Educ. 24 (1) (2023)
Arnd Huchzermeier, Jannik Wolters, Marcel Uphues
Case - The RealPro Customer Benefits Program (B): Implementing Covariate Balancing and Difference-in-Differences Analysis. INFORMS Trans. Educ. 24 (1) (2023)