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Case - The RealPro Customer Benefits Program: Rekindling Shopper Loyalty Through a Subscription Service.
Arnd Huchzermeier
Jannik Wolters
Marcel Uphues
Published in:
INFORMS Trans. Educ. (2023)
Keyphrases
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customer satisfaction
online shopping
service quality
customer service
potential customers
web services
service requirements
customer loyalty
electronic commerce
service times
point of sale
social networks
computer programs
marketing strategies
customer retention