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Case Article - The RealPro Customer Benefits Program: Rekindling Shopper Loyalty Through a Subscription Service.
Arnd Huchzermeier
Jannik Wolters
Marcel Uphues
Published in:
INFORMS Trans. Educ. (2023)
Keyphrases
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customer satisfaction
online shopping
service quality
customer service
electronic commerce
potential customers
service providers
service requirements
customer loyalty
search engine
management system
service times
case based reasoning
service oriented
product information