Mao Ping Ting

Publication Activity (10 Years)

Years Active: 2025-2025
Publications (10 Years): 1

Publications

Mao Ping Ting, Cho Dong Min
What drives user churn in serious games? An empirical examination of the TAM, SOR theory, and game quality in Chinese cultural heritage games. Entertain. Comput. 52 (2025)