Mahima Shukla

Publication Activity (10 Years)

Years Active: 2021-2022
Publications (10 Years): 3

Top Topics

Purchase Intention

Topic In Data Mining

Factorial Design

Top Venues

Int. J. E Bus. Res.

Int. J. Online Mark.

Int. J. Electron. Bus.

Publications

Mahima Shukla, Rahul Gupta
Effect of Social Media Personalization on Brand Strength: A Study of the Brand Advertised on Facebook. Int. J. Online Mark. 12 (1) (2022)
Mahima Shukla, Ashok Sharma, Richa Misra, Vinamra Jain
The antecedents and consequences of brand experience and purchase intention. Int. J. Electron. Bus. 16 (3) (2021)
Mahima Shukla, Richa Misra
Online Footwear Sales: Drivers and Challenges With a Perspective of Emerging Markets. Int. J. E Bus. Res. 17 (4) (2021)