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The antecedents and consequences of brand experience and purchase intention.

Mahima ShuklaAshok SharmaRicha MisraVinamra Jain
Published in: Int. J. Electron. Bus. (2021)
Keyphrases
  • purchase intention
  • online shopping
  • service quality
  • product quality
  • online stores
  • virtual communities
  • customer satisfaction
  • survey data
  • information systems