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Effect of Social Media Personalization on Brand Strength: A Study of the Brand Advertised on Facebook.

Mahima ShuklaRahul Gupta
Published in: Int. J. Online Mark. (2022)
Keyphrases
  • social media
  • social networks
  • social media streams
  • empirical studies
  • brand image
  • neural network
  • social networking
  • factorial design