Luis Matosas-López

Publication Activity (10 Years)

Years Active: 2021-2023
Publications (10 Years): 3

Top Topics

Social Networks

Textual Content

University Students

Factors Affecting

Top Venues

Interact. Learn. Environ.

J. Theor. Appl. Electron. Commer. Res.

Publications

Melchor Gómez-García, Roberto Soto-Varela, Moussa Boumadan, Luis Matosas-López
Can the use patterns of social networks in university students predict the utility perceived in digital educational resources? Interact. Learn. Environ. 31 (3) (2023)
Luis Matosas-López, Alberto Romero-Ania
How to Improve Customer Engagement in Social Networks: A Study of Spanish Brands in the Automotive Industry. J. Theor. Appl. Electron. Commer. Res. 16 (7) (2021)
Elena Cuevas-Molano, Luis Matosas-López, César Bernal-Bravo
Factors Increasing Consumer Engagement of Branded Content in Instagram. IEEE Access 9 (2021)