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How to Improve Customer Engagement in Social Networks: A Study of Spanish Brands in the Automotive Industry.

Luis Matosas-LópezAlberto Romero-Ania
Published in: J. Theor. Appl. Electron. Commer. Res. (2021)
Keyphrases
  • automotive industry
  • social networks
  • natural language processing
  • electronic commerce
  • information systems
  • np complete
  • conceptual framework