Long Ma

Publication Activity (10 Years)

Years Active: 2019-2024
Publications (10 Years): 7

Top Topics

Social Networking Services

Sparsely Connected

Blended Learning

Top Venues

J. Comput. Assist. Learn.

Behav. Inf. Technol.

Educ. Inf. Technol.

Comput. Hum. Behav.

Publications

Linlin Huang, Long Ma
A protective buffer or a double-edged sword? Investigating the effect of "parasocial guanxi" on consumers' complaint intention in live streaming commerce. Comput. Hum. Behav. 151 (2024)
Long Ma, Lu Zheng
Ego-networks, SNSs affordances, and personalities: understanding individuals' selfie posting on SNSs based on Actor-Network Theory. Behav. Inf. Technol. 43 (3) (2024)
Long Ma, Chei Sian Lee
Leveraging MOOCs for learners in economically disadvantaged regions. Educ. Inf. Technol. 28 (9) (2023)
Long Ma, Chei Sian Lee
Evaluating the effectiveness of blended learning using the ARCS model. J. Comput. Assist. Learn. 37 (5) (2021)
Long Ma, Chei Sian Lee
A Motivational Design Approach to Integrate MOOCs in Traditional Classrooms. ICADL (2020)
Long Ma, Chei Sian Lee
Drivers and barriers to MOOC adoption: perspectives from adopters and non-adopters. Online Inf. Rev. 44 (3) (2020)
Long Ma, Chei Sian Lee
Investigating the adoption of MOOCs: A technology-user-environment perspective. J. Comput. Assist. Learn. 35 (1) (2019)