Leonard M. Lodish

Publication Activity (10 Years)

Years Active: 1968-2012
Publications (10 Years): 0

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Publications

Jeonghye Choi, David R. Bell, Leonard M. Lodish
Traditional and IS-Enabled Customer Acquisition on the Internet. Manag. Sci. 58 (4) (2012)
Leonard M. Lodish, Americus Reed II
Commentary - When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness. Mark. Sci. 30 (3) (2011)
Leonard M. Lodish
Building Marketing Models that Make Money. Interfaces 31 (3-Supplement) (2001)
John D. C. Little, Leonard M. Lodish
A Media Planning Calculus. Oper. Res. 17 (1) (1969)
Leonard M. Lodish, John D. C. Little
MEDIAC: an on-line media planning system. AFIPS Fall Joint Computing Conference (1) (1968)