Login / Signup

Commentary - When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness.

Leonard M. LodishAmericus Reed II
Published in: Mark. Sci. (2011)
Keyphrases
  • online learning
  • advertising campaigns
  • database
  • real time
  • machine learning
  • data mining
  • information retrieval
  • decision making
  • decision trees
  • case study
  • higher education
  • online advertising
  • cross cultural