Ken Roberts

Publication Activity (10 Years)

Years Active: 2011-2015
Publications (10 Years): 0

Top Topics

Statistical Model

Bayesian Networks

Practical Significance

Top Venues

Publications

Ken Roberts, John H. Roberts, Peter J. Danaher, Rohan Raghavan
Practice Prize Paper - Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia. Mark. Sci. 34 (6) (2015)
Peter J. Danaher, John H. Roberts, Ken Roberts, Alan Simpson
Practice Prize Paper - Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways. Mark. Sci. 30 (4) (2011)