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Practice Prize Paper - Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways.

Peter J. DanaherJohn H. RobertsKen RobertsAlan Simpson
Published in: Mark. Sci. (2011)
Keyphrases
  • dynamic model
  • experimental data
  • control scheme
  • case study
  • software engineering
  • electronic commerce
  • controller design
  • multiple models
  • neural network
  • medical imaging