Jung-Hsien Hsu

Publication Activity (10 Years)

Years Active: 2019-2019
Publications (10 Years): 1

Top Topics

Simulated Annealing

Top Venues

Publications

Hsiu-Chia Ko, Jung-Hsien Hsu
How does brand microfilm affect viewers' perception of brand equity?: based on the heuristic theory. IC4E (2019)