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How does brand microfilm affect viewers' perception of brand equity?: based on the heuristic theory.

Hsiu-Chia KoJung-Hsien Hsu
Published in: IC4E (2019)
Keyphrases
  • dynamic programming
  • theoretical basis
  • brand image
  • database
  • neural network
  • special case
  • np hard
  • simulated annealing
  • tabu search
  • theoretical framework
  • theoretical foundation
  • information theory
  • general theory