Juergen Gnoth

Publication Activity (10 Years)

Years Active: 2018-2022
Publications (10 Years): 3

Top Topics

Customer Loyalty

Real Environment

Augmented Reality

Purchase Intention

Top Venues

Int. J. Technol. Hum. Interact.

Comput. Hum. Behav.

Publications

Saifeddin Alimamy, Juergen Gnoth
I want it my way! The effect of perceptions of personalization through augmented reality and online shopping on customer intentions to co-create value. Comput. Hum. Behav. 128 (2022)
Saifeddin Alimamy, Juergen Gnoth, Kenneth R. Deans
The Impact of Co-Creating Through AR in Retail Stores on Purchase Intentions: The Mediating Role of Customer Trust and Risk. Int. J. Technol. Hum. Interact. 17 (3) (2021)
Saifeddin Alimamy, Kenneth R. Deans, Juergen Gnoth
The Role of Augmented Reality in the Interactivity of Co-Creation: A Critical Review. Int. J. Technol. Hum. Interact. 14 (3) (2018)