I want it my way! The effect of perceptions of personalization through augmented reality and online shopping on customer intentions to co-create value.
Saifeddin AlimamyJuergen GnothPublished in: Comput. Hum. Behav. (2022)
Keyphrases
- augmented reality
- online shopping
- purchase intention
- customer satisfaction
- consumer behavior
- virtual objects
- service quality
- virtual reality
- human computer interaction
- mixed reality
- online retailers
- customer preferences
- personal information
- head mounted display
- real scenes
- user satisfaction
- shopping behavior
- information systems
- real environment
- user centric
- electronic commerce
- recommender systems
- image processing
- theory of planned behavior
- computer vision
- online shoppers
- tangible interaction