The Impact of Co-Creating Through AR in Retail Stores on Purchase Intentions: The Mediating Role of Customer Trust and Risk.
Saifeddin AlimamyJuergen GnothKenneth R. DeansPublished in: Int. J. Technol. Hum. Interact. (2021)
Keyphrases
- point of sale
- electronic commerce
- internet shopping
- purchase behavior
- retail banking
- customer behavior
- marketing strategies
- online retailers
- potential customers
- network externalities
- augmented reality
- risk management
- factors influencing
- website design
- functional roles
- trust model
- supply chain
- customer satisfaction
- perceived risk
- influencing factors
- customer loyalty
- online shopping
- online stores
- product information
- risk factors
- business transactions
- decision process
- reputation systems