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Joonhwi Joo
ORCID
Publication Activity (10 Years)
Years Active: 2021-2022
Publications (10 Years): 2
Top Topics
Optimal Pricing
Market Share
Individual Preferences
Wavelet Coefficients
Top Venues
Mark. Sci.
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Publications
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Bart J. Bronnenberg
,
Jean-Pierre Dubé
,
Joonhwi Joo
Millennials and the Takeoff of Craft Brands: Preference Formation in the U.S. Beer Industry.
Mark. Sci.
41 (4) (2022)
Jean-Pierre Dubé
,
Ali Hortaçsu
,
Joonhwi Joo
Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares.
Mark. Sci.
40 (4) (2021)