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Millennials and the Takeoff of Craft Brands: Preference Formation in the U.S. Beer Industry.

Bart J. BronnenbergJean-Pierre DubéJoonhwi Joo
Published in: Mark. Sci. (2022)
Keyphrases
  • case study
  • user preferences
  • preference elicitation
  • neural network
  • fastest growing
  • individual preferences
  • real time
  • databases
  • information retrieval
  • world wide
  • target audience