Joonghwa Lee

Publication Activity (10 Years)

Years Active: 2011-2021
Publications (10 Years): 3

Top Topics

User Interaction

Cognitive Abilities

Canonical Correlation Analysis

Top Venues

Int. J. Mob. Commun.

Publications

Soojung Kim, Haseon Park, Joonghwa Lee
Snapchat usage from the international perspective: comparison between the USA and South Korea. Int. J. Mob. Commun. 19 (6) (2021)
Yoori Hwang, Joonghwa Lee, Soojung Kim, Se Hoon Jeong
Mobile game users' evaluations of in-game advertising: role of multitasking and persuasion knowledge. Int. J. Mob. Commun. 16 (5) (2018)
Soojung Kim, Joonghwa Lee, Yoori Hwang, Se Hoon Jeong
Effects of prominent in-game advertising in mobile media: cognitive, affective, and behavioural outcomes and the moderating role of persuasion knowledge. Int. J. Mob. Commun. 14 (3) (2016)
Joonghwa Lee, Hyojung Park, Kevin R. Wise
Brand interactivity and its effects on the outcomes of advergame play. New Media Soc. 16 (8) (2014)
Joonghwa Lee, Hyunmin Lee
Canonical correlation analysis of online video advertising viewing motivations and access characteristics. New Media Soc. 14 (8) (2012)
Joonghwa Lee, Mira Lee
Factors Influencing the Intention to Watch Online Video Advertising. Cyberpsychology Behav. Soc. Netw. 14 (10) (2011)