Brand interactivity and its effects on the outcomes of advergame play.

Joonghwa Lee Hyojung Park Kevin R. Wise

Published in: New Media Soc. (2014)

Keyphrases

e learning
image sequences
computer based instruction
negative effects
neural network
artificial intelligence
similarity measure
special case
game playing
information retrieval
computer vision
case study
face recognition
multiscale
preprocessing