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Mobile game users' evaluations of in-game advertising: role of multitasking and persuasion knowledge.
Yoori Hwang
Joonghwa Lee
Soojung Kim
Se Hoon Jeong
Published in:
Int. J. Mob. Commun. (2018)
Keyphrases
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mobile games
user interface
mobile devices
end users
user interaction
computer games
educational games
handheld devices
search engine
social media
design process
user behavior
learning games