Irem Eren-Erdogmus

Publication Activity (10 Years)

Years Active: 2016-2018
Publications (10 Years): 2

Top Topics

Online Shopping

Reputation Management

Top Venues

Int. J. Mob. Commun.

J. Inf. Technol. Tour.

Publications

Mesut Çiçek, Irem Eren-Erdogmus, Ikram Dastan
How to increase the awareness of in-app mobile banner ads: exploring the roles of banner location, application type and orientation. Int. J. Mob. Commun. 16 (2) (2018)
Sahika Burçin Tatar, Irem Eren-Erdogmus
The effect of social media marketing on brand trust and brand loyalty for hotels. J. Inf. Technol. Tour. 16 (3) (2016)