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How to increase the awareness of in-app mobile banner ads: exploring the roles of banner location, application type and orientation.

Mesut ÇiçekIrem Eren-ErdogmusIkram Dastan
Published in: Int. J. Mob. Commun. (2018)
Keyphrases
  • banner ads
  • mobile applications
  • mobile devices
  • computing environments
  • website
  • mobile phone
  • mobile computing
  • location and orientation
  • neural network
  • wireless sensor networks
  • social networking
  • android platform