The effect of social media marketing on brand trust and brand loyalty for hotels.

Sahika Burçin Tatar Irem Eren-Erdogmus

Published in: J. Inf. Technol. Tour. (2016)

Keyphrases

social media
social media streams
brand image
purchase intention
online shopping
online consumer
social networking
consumer behavior
reputation management
data mining
social networks
social media data
social media platforms
customer relationship management
potential customers
customer loyalty
long term
website