Imtiaz Arif

Publication Activity (10 Years)

Years Active: 2019-2023
Publications (10 Years): 4

Top Topics

Social Media Content

Questionnaire Survey

Electronic Word Of Mouth

Top Venues

Int. J. Mob. Commun.

Int. J. Bus. Inf. Syst.

Int. J. Electron. Bus.

Publications

Wajeeha Aslam, Danish Ahmed Siddiqui, Imtiaz Arif, Kashif Farhat
Chatbots in the frontline: drivers of acceptance. Kybernetes 52 (9) (2023)
Wajeeha Aslam, Chai Lee Goi, Imtiaz Arif
Smartphone usage of university students and academic performance: an empirical analysis. Int. J. Mob. Commun. 20 (4) (2022)
Imtiaz Arif, Wajeeha Aslam, Hira Siddiqui
Influence of brand related user-generated content through Facebook on consumer behaviour: a stimulus-organism-response framework. Int. J. Electron. Bus. 15 (2) (2020)
Wajeeha Aslam, Kashif Farhat, Imtiaz Arif
Role of electronic word of mouth on purchase intention. Int. J. Bus. Inf. Syst. 30 (4) (2019)