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Influence of brand related user-generated content through Facebook on consumer behaviour: a stimulus-organism-response framework.

Imtiaz ArifWajeeha AslamHira Siddiqui
Published in: Int. J. Electron. Bus. (2020)
Keyphrases
  • social media
  • user generated content
  • social networking sites
  • probabilistic model
  • electronic commerce
  • social networks
  • online social networks
  • social networking
  • social media content